Peter Andrews

Consulting Faculty and Innovation Strategist, IBM Executive Business Institute

Peter Andrews is a member of the consulting faculty and Innovation Strategist for IBM's Executive Business Institute. He has spent a career bridging the gap between the technical potential and the bottom line and teaches the EBI's Business Futures class, Innovation Roles and Frameworks and Future Value. He provides advice on emerging technologies both to IBM and to IBM’s clients. He analyzes the business effects of new information technologies, assists in planning communications that manage change and makes recommendations on information technology’s development and use. His white paper "e-Business: New Realities, New Rules, New Responses," is part of the curriculum in business schools in the US, Canada and Australia. He created IBM's Futures Methodology, which takes a holistic approach to exploring the potential of new technologies.

Andrews is the author of “Consultant’s Edge,” a regular analysis of innovation approaches and new technologies and trends that is distributed to 4000 IBMers in 30 countries. An external version of this publication, “Executive Tek,” is featured once a month on IBM’s business innovation site. Over 100 issues of each have been published.

He recently coauthored IBM Academy reports looking at the adoption and leveraging of new technologies by IBM and at the potential for implementing sense and respond techniques.

From 1998-2002, Andrews was an Emerging Technologies Analyst for IBM Global Services’ (IGS) IT Strategy Group. In this role, he was the IGS liaison to IBM Research. He investigated and reported on technologies with high potential impact on business. He helped initiate projects based on these technologies and created and maintained an IGS Institute course on emerging technologies. Andrews also served on critical task forces on technology-enabled learning, knowledge management and pricing. He also worked on engagements with IBM clients who were exploring or implementing emerging technologies.

From 1996-1997, Andrews was Senior Speechwriter, IBM Software Group, supporting the Group’s executive communications. In this role, he wrote speeches, articles and memos; he created communications plans and strategies, and investigated new communications technologies; he planned events and worked with vendors and members of IBM communications teams. Additionally, he was the backup for the Group’s intranet pages, where he contributed articles and produced the innovative “virtual party” that celebrated the Group’s #1 status.

From 1994-1996, Andrews was Associate Editor of the IBM Home Page. He created the Electric Origami Shop, and regularly contributed features, interviews and multimedia presentations to the IBM pages. He also managed vendors and contributors, taught Web communication, and provided support and direction to the IBM Web builder community worldwide. He is co-creator of the award-winning American Red Cross Disaster Relief site. On the tenth anniversary of the www.ibm.com, Andrews was recognized as an IBM “Pioneer of the Web.”

From 1990-1994 at IBM, he was in charge of executive communications for the IBM Vice President for Science & Technology and the Director of IBM's Research Division. In addition to writing speeches and articles, he developed communications plans, produced videos, and managed online publications. He established both Internet and Intranet Web sites for IBM Research.

While employed by the American Chemical Society (1983-1990), his duties included media relations, writing and producing three weekly radio programs, producing videos, and editing a prestige publication. Highlights include the creation of the world's first online bulletin board for science reporters, the Society for Technical Communication's Award of Excellence in its national competition (for feature writing), and the Grand Prize Mercury Award for a radio drama promoting chemistry.

Mr. Andrews has worked as a consultant, Web designer, speechwriter and a radio producer. He received his M.S. in organic chemistry from the University of Virginia and his B.A. from Catholic University. He began his career as a biochemist working for a genetic engineering firm.