Matt Preschern

Vice President, Integrated Marketing Communications, IBM Americas

Matt Preschern is the Vice President, Integrated Marketing Communications (IMC), IBM Americas, based in Somers, New York.

In his current role, Matt leads a diverse team of IMC professionals and agency teams who are focused on executing high-quality and effective Marketing campaigns via the IBM Marketing program framework. Matt’s team drives end-to-end demand generation activities, including a mix of brand-led events and roadshows, direct marketing, e-mail, interactive and increasingly Web 2.0 activities, such as search, syndication or social networking activities. He also helps our sellers in progressing and closing key opportunities through industry events and sponsorship marketing efforts.

Prior to his current assignment, Matt was the Vice President, Communications, Mid-market. Matt helped design and execute mid-market specific Marketing campaigns and led the mid-market media, press and analyst relations efforts. He explored and implemented new and innovative approaches to interact and collaborate with clients and influencers. This included Innovation roundtables, “Jams” or on-line collaborative discussion forums, webcasts with IBM Research and sales advisory councils.

Matt also held the position of Vice President, Marketing, On Demand Business where he led the Marketing strategy efforts. Matt helped raise IBM’s visibility as thought-leader and worked closely with leading IT-analyst firms, such as Gartner or IDC, to help shape and articulate the next phase of the IT-industry.

Matt has been with IBM for 10 years and began his IBM career as a Strategy and Change Consultant in IBM Global Services. He specialized in assisting IBM business units develop and articulate customer-centric marketing strategies.

Prior to joining IBM, Matt had been a Senior Market Analyst with United Parcel Service (for 5+ years) in Atlanta, GA. He worked extensively in new market development, service offering repositioning and technology optimization efforts in the Americas, Europe and Asia Pacific.

Born and educated in Linz, Austria, Matt came to the US in 1991 and received his MBA from Emory University in 1992. He now lives with his wife and two sons in Mount Kisco, New York.